As fans gear up for the biggest football Sunday of the year, one thing is clear: wings will once again dominate game day menus. More than a billion chicken wings are expected to be enjoyed during the matchup, and Tyson Foods is ready to fuel the nation’s biggest snacking moment with category-leading growth, bold flavor innovation and a lineup built for every kind of wing lover. 

According to new data from Circana, the chicken wing category continues to climb, up 5% year-over-year to reach $919 million in sales. Tyson Foods, already selling nearly 6 billion wings annually, is outpacing the category with 9% growth, driven by both classic favorites and new flavor exploration. 

WINGS ARE WINNING BIG

In February, we anticipate a major spike in wing demand as fans stock up for watch parties: 

• Bone-in wings: projected to surge 20-30% 

• Boneless wings: expected to rise 10-20% 

Consumers aren’t just choosing one style, either. Roughly 55% of shoppers buy at least two varieties, showing a growing appetite for mixing forms, flavors and even heat levels. While Buffalo and BBQ reign supreme (still!), fans are increasingly exploring new flavor combinations to elevate their spreads.  

GAME DAY MVPS: TOP PICKS FOR GAME TIME 

NEW! Tyson^® Mix ‘Em Ups™ Wings  

Rolling out now in limited distribution at Walmart, and coming soon to Sam’s Club and Aldi, these wings deliver customizable flavor in every bag. Each bag includes two sauce packets so fans can dial up the sweet heat balance just to their liking. The first flavor, Chipotle BBQ, is already scoring big, with more varieties slated to launch nationwide this year.  

Tyson^® Fresh, All-Natural Chicken Wings 

For fans who love to get creative in the kitchen, our fresh wings offer the perfect blank canvas. Fry, grill or bake them, then toss in your signature sauce or rub. With both wing and drumstick packs, they’re a go-to for home cooks who want restaurant-quality wings without the hassle. 

Tyson^® Boneless Chicken Bites 

A game day classic that’s ready in minutes. Boneless chicken bites come in crowd-pleasing flavors like Buffalo Style, Honey BBQ Flavored, Crispy, Lemon Pepper and Korean BBQ Style. They are ideal for building a mix-and-match platter that keeps everyone happy.  

With wing consumption expected to reach new heights this year, Tyson Foods is proud to help fans celebrate the Big Game with flavor, convenience and plenty of protein. Explore all Tyson^® products: https://www.tyson.com/ 

*Circana data reflects the last 52 weeks of sales ending 11/30/25 across Grocery, Club (excluding Costco), Dollar, Military, Drug, and Mass COT in the U.S.